BluFin intends to protect the privacy of its users registered with the BluFin website being www.blufin.in and the data provided by them to BluFin (which means to include BluFin and its officers, directors, employees, affiliates, group companies, subsidiaries, agents, representatives or subcontractors) from time to time. The privacy of our website users, whether you are our former or existing registered user or visitor to our website, is important to BluFin and we are strongly committed to your right to privacy and to keeping your personal and financial information secure. We encourage you to read our privacy statement to understand what types of personally identifiable information we collect and how we use this information.
BluFin only collects the necessary Personally Identifiable Information (“PII”) in order to respond to your requests for our unique products and services, which are created and customized by BluFin through high-end research and rigorous analysis. Your PII includes, but is not limited to, first and last name, postal address, e-mail address, phone number, date of birth, job role, occupation and any other information that itself identifies or when tied to the above information, may identify you as a specific individual. The PII that we collect from you may also include:
- financial information such as income, assets and your financial investment strategy and investment background.
- documents that you provide to us to verify your identity, such as copies of your passport, utility bills, and/or bank statement or your company incorporation details.
This information is used by us and/or authorized third parties, service partners to support your interaction with us, to deliver our products and services and to contact you again about other services and products we offer. By submitting your PII to BluFin you expressly acknowledge and consent to BluFin processing your PII accordingly. This may involve the transfer of your PII to BluFin offices in countries outside your country of residence, which may not have the same privacy legislation as your country of residence.
This website does not collect PII about you except when you specifically and knowingly provide it. BluFin and its service partners and authorized third parties use your PII to create unique customized market indices, indicators and tools in order to provide a vibrant investment oriented platform enriched by expert and user generated content.
BluFin may disclose your PII if required to do so by law, or in the good faith to (i) conform to the legal requirements, compliance/reporting to administrative and judicial authorities, as may be required (ii) protect and defend the rights or property of the website owners of BluFin, or the users of BluFin, (iii) person(s) or company(ies) who provide certain support services to us, and (iv) person(s) or company(ies) who share certain responsibilities/obligations of BluFin.
BluFin also uses certain technology to collect information about how our visitors use our website, including information relating to the frequency of visits to our web site, average length of visits, and which pages are viewed during a visit. This information is used to improve the site content and performance. You also agree that BluFin may gather usage statistics and usage data from your use of such application service products to evaluate your use of these products, to improve the BluFin products and services, and to ensure that you are complying with the terms of the applicable agreements between you and BluFin. The statistics and data collected may or may not be aggregated. These statistics contain no PII and will not be used to gather PII.
Access to BluFin domain
Access to BluFin and any other domains as may be operated by BluFin through your computer/laptop as well as BluFin applications and the software designed to support your mobile/cell phone/tablet or other communication devices has been provided to give you ready and convenient access to BluFin products and services by way of updates, notifications, news, etc. and to keep you abreast of such information/analysis, as it may not be possible for you to have continued access to BluFin through your computer device. All rights, privileges, property and Intellectual Property contained in the software designed for such downloadable applications shall at all times remain the sole and exclusive property of BluFin. You will not be authorized to copy, reproduce or license the rights contained therein or create similar software by unauthorized use of the source code/object code contained in the software or run a similar program to support other applications on your/third party’s mobile/cell phone/tablet or other communication device.
Tracking IP addresses
You understand, acknowledge and confirm your awareness that our computer systems will track the IP addresses of the computer/laptop or other device that you may use to access our website and any other domains as may be operated by BluFin. Any attempt on your part to modify, tamper, copy, distribute, transmit, resell, redistribute, broadcast, display, perform, reproduce, publish, license, frame, create derivative works from, transfer, or otherwise use in whole or in part any information, software, data, database, or Intellectual Property contained in the products or services obtained from the BluFin website and any other domains as may be operated by BluFin or use such information, software, or Intellectual Property in a searchable, machine-readable database, or for any other illegitimate or unauthorized purposes, will be immediately traced.
Tracking IP addresses will not only help us secure our privacy but our systems will also intimate you in the event of any unusual activity being traced from an IP addresses which identifies your computer/laptop or other device.
The IP addresses tracked by Blufin are only intended at providing protection to the privacy and confidentiality of BluFin. BluFin does not intend at tracking any personal details, files forming part of your web browsing history, password inputs, login details, or any other information which may be supplied to BluFin by virtue of tracking such IP addresses.
Data Retention and Use of Personal Data
BluFin has been exclusively established to transform the inherent and conventional attitude of prospective investors towards financial and stock markets by creating a unique investment community and smart investment mechanisms to gain investor confidence in an unbiased and transparent manner. Our products include macroeconomic and market indices, innovative portfolio tools and other indicators designed at creating strong databases and indices. Such a mechanism calls for high-end research, scientific methodology and rigorous analysis of the data provided to BluFin by the prospective investors as well as data gathered by BluFin’s search and research engines. Such data may be used by BluFin in creating compilations, databases, analysis, etc. BluFin reserves the right to retain such data provided by you permanently. Our continued functioning may require use of web beacons and web bugs in future to track frequency of visits on BluFin domains, use of information and data provided by BluFin, identification of browsing cookies, etc. BluFin may, however, use your PII for one or more of the following bonafide purposes only:
- to confirm your identity.
- to assess your suitability to the products and services we provide.
- to maintain and manage your account with us.
- to process your transactions.
- to provide you on transaction and post transaction related services.
- to inform you products and/or services might be of your interest.
- to keep you updated on the issues that are relevant to your business relationship with us.
- to improve the BluFin website.
- to analyze statistical data to enable us to provide you with better products and/or services.
Our links to “share” the BluFin content/data/review with friends or any third party is only intending at providing you user-friendliness at the click of a button. Any data including but not limited to your email address or the email address of the party receiving such data shall not be tracked by BluFin. Use of BluFin data by such friends or any third party shall be at their discretion and risk. BluFin shall not be bound in any manner by any claims and/or liabilities arising thereto.
We encourage your participation in mock-stocks, contests as well as subscriptions to our newsletters, surveys and reports as an effort to make you aware on a timely basis of the recent developments as well as keep you well informed of the stocks or investment opportunities that you may choose to track. Any/all information exchanged by you with BluFin in the form of written communication, responses to emails, feedback required from you, participation in contents, etc. shall be deemed to be confidential and shall be owned by BluFin and shall be available for the exclusive use of BluFin.
In addition, for registered users of our web site, the cookies allow us to recognize your computer each time you return to our web site, verify your registration or password information during a particular session so that you do not have to input your password multiple times as you navigate the site, and suggest products or services that may interest you. Most web browsers allow you to modify your preferences to notify you when a cookie is set, or to reject all cookies. If you choose to reject our cookies, some areas of the web site may not function properly or may not be accessible. The technology we use cannot obtain information from your hard drive or pass on a computer virus.
BluFin’s presence on social networking websites viz. LinkedIn, Facebook, Twitter, Youtube, etc. blogs such as tumblr, wordpress, etc. is only a promotional initiative to invite participation and involvement of prospective investors located in different parts of the world. The domain links contained therein may either direct you to BluFin website and any other domains as may be operated by BluFin or request your participation by way of feedback, suggestions, personal experiences, discussions, views, etc. about various investment related ideas and topics. BluFin in this regard fully disclaims any liability(ies) or claim(s) which may arise by use/misuse of such feedback, suggestions, views, etc. given by you on any of the aforementioned networking websites or blogs, by any third party or any party not known to BluFin.
Protecting Your Privacy
BluFin is committed to protecting the privacy and the confidentiality of your PII. Access to PII is limited to BluFin personnel and such authorized third parties who may host your data on our behalf or may assist in providing the products and services you requested. BluFin maintains physical, electronic and procedural safeguards that aim to protect the information against loss, misuse, damage or modification and unauthorized access or disclosure.
Other Privacy Policies or Statements
This policy provides a general statement of the ways in which BluFin aims to protect your PII. You may, however, in connection with specific products or services offered by BluFin, be provided with privacy policies or statements that substitute or supplement this policy. This policy may be changed from time to time to reflect changes in our practices concerning the collection and use of your PII. The revised policy will be effective immediately upon posting to our web site. This version of the policy is effective from 16th April, 2012.
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